TOKYO LENSTOKYO LENS

Privacy Policy

Last updated: August 15, 2026

Media Leap Inc. ("we," "us," or "our") establishes the following Privacy Policy regarding the handling of users' personal information in our smartphone application "TOKYO LENS" (the "App").

1. Information We Collect

We collect the following information to provide the App.

  • Camera images and photos: images captured or selected by users as scan targets (menus, signs, machines, products, etc.). Used for generating AI explanations, displaying results, and Timeline posts made by users.
  • Location information: device location (GPS) is used for explanations grounded in your current location and for nearby spot suggestions.
  • Account information: an anonymous identifier for guest use; an account identifier for Google/Apple sign-in (we do not receive your name or email address); display language settings, etc.
  • Usage data: scan history, explanation display history, favorites/bookmarks, Timeline posts, likes, comments, plan type (Free/Pro), etc.
  • Device information and logs: device model, OS version, app version, usage timestamps, and crash logs for troubleshooting.
  • Push notification tokens: identifiers necessary for delivering notifications.

2. AI Processing of Information

The App's explanation features use generative AI services provided by Google (Gemini / Google Cloud Vertex AI). Scanned images and the minimal contextual information necessary for generating explanations (a summary of your location, display language, etc.) are sent to and processed on Google's servers for the purpose of generating explanations.

We may analyze usage in an anonymized, statistical form to maintain and improve the quality of AI explanations.

After an image is submitted, we retain it as a cache for re-displaying the explanation for a limited period (up to 24 hours) and delete it after the period expires, except when you explicitly save it or post it to the Timeline.

3. Purpose of Use

We use the collected information for the following purposes.

  • Providing the App's features (Snapshot explanations, LENS Live, next-spot suggestions, Timeline, etc.)
  • User support and responding to inquiries
  • Improving the quality of the App, developing new features, and preventing misuse
  • Managing billing for the paid plan described in the Terms of Service (verifying store payment status, etc.)
  • Notifications regarding maintenance and important announcements

4. Outsourcing to External Services

We outsource part of the information processing to the following external service providers. Each provider handles information in accordance with its own privacy policy.

  • Firebase (Google LLC): authentication, data storage (Firestore / Realtime Database), image storage (Cloud Storage), push notifications (FCM), analytics
  • Google Gemini / Vertex AI (Google LLC): image analysis, explanation generation, and voice conversations (LENS Live)
  • RevenueCat, Inc.: management of subscription billing status (verification of purchase history; neither we nor RevenueCat stores payment details such as credit card information)
  • Apple Inc. / Google LLC: payment processing via the App Store and Google Play
  • Klook, byFood, Booking.com, etc.: provision of booking (affiliate) links (these services obtain information as defined by them when you follow a link)

5. Provision to Third Parties

We do not provide users' personal information to third parties except in the following cases: (1) with the user's consent; (2) as required by law; (3) when necessary to protect the life, body, or property of a person; (4) when provided to the outsourcing destinations set forth in the preceding section to the extent necessary to achieve the purposes of use.

However, content (photos, explanations, etc.) that users themselves post to the Timeline is made public by the user's own choice and can be viewed by an unspecified number of users.

6. Disclosure, Correction, and Deletion of Retained Personal Data

Users can delete scan history, favorites, and Timeline posts, as well as delete their account, from "My Page" in the App.

For other requests regarding disclosure, correction, suspension of use, etc. of retained personal data, please contact the inquiry point below. After confirming that the request comes from the person concerned, we will respond in accordance with applicable laws.

Guest data is sequentially deleted from the device and server when the app is uninstalled.

7. Security Measures

To prevent the leakage, loss, or damage of personal information and to otherwise protect personal information, we take technical and organizational security measures, including access control, encrypted communication (TLS), and the use of authentication infrastructure.

8. Use by Minors

The App is a travel support application and is not intended to collect children's personal information. Parents and guardians are asked to appropriately supervise children's use of the camera and posting features.

9. Changes to This Policy

We may change this Policy due to changes in laws and regulations. The revised Policy takes effect when posted on this website. Significant changes will be announced within the App.

10. Contact

For inquiries regarding this Policy, please contact us at:

Operator: 株式会社メディアリープ (Media Leap Inc.)

Representative: 代表取締役 笹尾 祐太朗

Address: 〒176-0001 東京都練馬区練馬1-20-8 日建練馬ビル2F

Email: info@media-leap.com

Website: https://www.media-leap.com/